Membership Cards and You
Jul 26 05 | 4:09 am
I went to CVS today to purchase three gallons of skim milk. Much to my chagrin, I was forced to wait in line, still holding three gallons of skim milk. The woman in front of me was purchasing an eight pack of paper towels, a four pack of paper towels, and what looked to be like a couple bags of tissues. I wonder if she spilled three gallons of skim milk and was on her way home to mop it up.
Waiting in line isn’t that bad, but this woman was looking for her CVS ExtraCare card. She didn’t seem to have a wallet, and was looking through the rat’s nest that was her purse. There were all sorts of papers and cards in there. She pulled out a stack of cards rubberbanded together, and when she took the rubber band off they flew through the air like little cost-saving ninja stars. The woman took what cards were left in her hands, and held them out like a magician to the cashier. The cashier found the ExtraCare card and swiped it. For all the woman’s efforts, she saved $11.52 to bring her total to $45.15. Then she dug back into her purse to find her credit card…
It took approximately 15 seconds for me to buy my Peanut Butter M&Ms and 3 gallons of skim milk.
Those membership cards are totally gimmicks anyway. They’re only used to track customer purchase records. There’s really no other reason for them to offer a discount to card carriers and not non-card carriers. I’m really not a fan of them, and if some grocery store’s slogan was that they don’t have cards and just offer low prices to everybody, I’d probably go there. I’m not a fan of Wal-Mart either.
Does Wal-Mart have cards? That’d be the epitomy of consumers hurting themselves to save a buck or two.